Apex Adventure Alliance, LLC, hereafter referred to as Apex, may collect information about your computer, including your IP address, operating system, and browser type, for system administration and in order to better our website. This is statistical data about our users’ browsing actions and patterns, and does not contain any individual identifying information.
The only cookies in use on our site are for Google Analytics. Google Analytics is a web analytics tool that helps businesses understand how visitors engage with their website. The Google Analytics platform allows for businesses to view reports on how visitors interact with their websites and thus improve the usability of the website. Apex has additionally implemented Google Analytics Demographics and Interest Reporting to further our efforts to better our website.
Similar to many services, Google Analytics uses first-party cookies to track visitor interactions as in our case, where they are used to collect information about how visitors use our site. Apex then uses the information to compile reports and to help us improve our site.
Cookies contain information that is transferred to your computer’s hard drive. These cookies are used to store information, such as the time that the current visit occurred, whether the visitor has been to the site before and what site referred the visitor to the web page.
Google Analytics collects information anonymously. All reports contain no individual data but instead Google Analytics tracks website trends. You can opt out of Google Analytics without affecting how you visit our site – for more information on opting out of being tracked by Google Analytics across all websites you use, visit this Google page.